Branding and Buy In: Business (and Buyer) Beware – and Be Aware.

As an an entrepreneur now for almost 16 years, one of the most important elements of my work has been building brands that resonate, not just with local customers and staff, but with global audiences too. People can often think a brand is just a name for a product or service, but it is so much more than that. It is the perception of a brand that actually matters most. I particularly liked an article by Jerry McLaughlin, which stated: Put simply, your “brand” is what your prospect thinks of when he or she hears your brand name.  It’s everything the public thinks it knows about your name brand offering—bothRead More…