Branding and Buy In: Business (and Buyer) Beware – and Be Aware.

As an an entrepreneur now for almost 16 years, one of the most important elements of my work has been building brands that resonate, not just with local customers and staff, but with global audiences too. People can often think a brand is just a name for a product or service, but it is so much more … Continue reading Branding and Buy In: Business (and Buyer) Beware – and Be Aware.