Social Entrepreneurs Ireland

In 2015 I was delighted to be selected as a finalist for the IMPACT awards with SEI. 

“The Impact Programme aims to support social entrepreneurs who have developed effective solutions to particular social or environmental problems. Over the course of the Impact Programme we aim to help our Awardees develop a clear plan on how best to scale that solution significantly. So, if you have a project that is successfully tackling a particular social or environmental problem in Ireland and are looking to grow that impact even further, then this is the programme for you.”

Endorsed by Irish Government

My work was always about making our society a better place, and helping the most vulnerable people, especially patients. So it came as no surprise to me when An Taoiseach, Mr Enda Kenny, told everyone that “MediStori will save our health service millions”. (He also called me “young” which I greatly appreciated!!)

Speaking at MedTech (and many more!)

When I talk to those in the tech industry,  I usually get asked – “But why is  the MediStori not an app?” And the answer is simple – I asked my customers what they wanted, and this is what I was told. Additionally, there is the major point that most acute hospitals and GP’s do not have public Wi-Fi access and so how would people open their apps without having to pay for their own data?

Anyway, because I’m not a “techie”, I normally am not asked to go particular conferences or shows related to technology in healthcare. But I decided to see if I could go to MedTech’s event in Galway because I wanted to prove a concept that innovation isn’t always about technology. I didn’t think I’d stand a chance so you can imagine my surprise when I was told that my submission to MedTech’s Start Up Academy of Excellence 2014 was successful?

I was delighted because I wanted the opportunity to show that innovation comes from just finding out what the problems are, and meeting those needs, be it technology or otherwise. I also wanted to show that there is an urgent need, for unified, universal solutions and that we all need to work together to achieve this.

I often get asked to speak at many events as you can see from the images below!

Selected for Clinton Global Initiative

I was personally hand picked to be 1 of the 10,000 women across the world to be video interviewed by the CLINTON GLOBAL INITIATIVE! This 3 minute video, includes me talking about my experiences of being a working mum & a carer of my three children & dad, but also includes a detailed account of the MediStori. Of the 10,000 interviewed, my video was picked with just 9 others was showcased at the CGI National AGM 2014, where world leaders , such as Bill, Hilary Clinton and Barack Obama were present. This video is now on the Aroyga World website where the results from the survey are on the United Nations website.
Thanks so much @irishpatientsassociation @molecularmedicine @clintonglobalinitiative @kevinwalker for this amazing opportunity!

Winning Special Merit Sccul Award

On January the 29th, 2015 I sat in the audience clapping for all the winners whose names were being pulled out for the Sccul Enterprise Awards in NUI, Galway. With over 160 businesses submitting entry’s, I was delighted to have even made the shortlist.Little did I know, that that list was going to get even shorter. Throughout the day people asked me if I was in for an award, and truthfully, I wasn’t really sure. I kept thinking to myself, I’d love to win a “One to Watch” award as it would nearly give me a challenge for next year! Anyway, I was having a great day and the buzz all around was electric. So I sat there looking up at the screen while it was announced that there were two special awards, also being given out. I sat back and relaxed because I knew this couldn’t possibly be my area…until suddenly…and the winner of the Special Merit Sccul Enterprise Award 2014 is…Minimate Limited. What was funny was that, I nearly didn’t recognise the company name was my own because I’m so associated with my product brand name, MediStori! Margaret Charlton from Enterprise Ireland had to prod me to get up as I was in shock! I was very emotional, as I had put in a very long and hard few years to get my business off the ground – and throughout it all, I stuck to my ethics and vision. A Merit Award couldn’t have made me feel prouder. And out of all of those amazing businesses also who had entered. I am proud to say I am an entrepreneur, and prouder to say I am a “mumtrepreneur”. Thank you to all the judges who believe in me – I promise I will always work hard to keep up to the standard of such a prestigious award.

Winning New Frontiers Investment with Enterprise Ireland

In 2013, nearly 100 entrepreneurs applied for Phase One of Enterprise Ireland’s prestigious New Frontiers programme in 2013. Thirty of these were selected and all of whom presented in a “Dragon Den” style pitch to get on to Phase 2. Our company, presenting the MediStori as our first product, were one of 13 to get on to this Phase. 

Starting the programme, we learned that we had access to worldwide renowned business mentors and entrepreneurs and were also were landed with a €15,000 start up fund. With bimonthly reviews by the New Frontiers team, we had to prove we were putting our market research, product development and business methodologies and strategies into action. 

Upon completion of Phase 2, we were given the option to present again to get unto Phase 3. Eight of the thirteen entrepreneurs were picked – and again, we were one of them! 

I highly recommend this programme to any entrepreneur as what I learned from the team and business mentors is invaluable and I put it into practise on a daily basis in my own business. So it’s onwards and upwards from here on in!

Launching my Research at the RCPI

Pictured with Mr Stephen McMahon, IPA; Dr Rupert Fawdry, NHS, Mr Richard Corbridge, CIO HSE, Ms Deirdre Munro Founder Global Villages

Last year was without a doubt an extremely turbulent year, not just in my own life, but also in the global world of politics; the world of entertainment (loss of so many famous people) and in the world of our environment (learning of the real impact of global warming). 

We, as humans though, can often look back, reflecting on the all the negatives, but sometimes, I feel, it is better to focus on all the positives that happen. I personally faced extreme lows in 2016, but in keeping with my last post related to my New Year resolutions, I decided to remind myself of all my own personal highs… 

In just one year I am glad to say that:

I became the International Ethical Governance Lead of the World Health Innovation Summit

I was interviewed on The Business Show (RTE); Ireland AM Breakfast Show (live TV), iRadio (and many local stations) and had an article about my work published and shared by, and many local newspapers

I became an International Fellow of the England Centre Practice Development [ECPD], Canterbury University and became a patient reviewer with the British Medical Journal [BMJ]

I got into the top ten businesses in my category in the Virgin VOOM awards and presented to their teams in London 

I was a rapporteur for IPPOSI regarding EHR’s and eHealth

I participated in, and facilitated, many workshops and projects including: Global Village Health Translation; International #fabnhsday guide for Colostrum; NDRC – Business Mentor for Health Tech Start-Ups; Facilitator for SOUND, ICAN and SUGRU; Patient Representative for HSE working groups – National PPPG Framework; National QI Programme Prevention VTE; Paediatric Early Warning Score System (PEWS) ; National Sexual Health Strategy; National Maternity Strategy; National Medical Card Form; National Health Service Vision 2026.

I worked with DCU on a literature review commissioned by the Department of Health on Public Patient Involvement.

I met with the HealthXL team and produced an article related to Medication Non Adherence solutions

I visited Google HQ and Virgin HQ  in Dublin 

I also keynoted and spoke at many conferences including:  eHealth Ecosystem (Lighthouse Projects); IADT (Social Entrepreneurship); Maynooth University (eHealth); SOUND Charity AGM; Rotunda Hospital (Thrombosis Day) and the World Health Innovation Summit (WHIS) Cumbria to name but a few..

But the biggest highlight, for me, was launching my own project, the MediStori, at the prestigious Royal College of Physicians [RCPI] last June.

I had been working on this project for nearly four years. This piece of work meant so much to me on a personal level as it was built initially for my dad, and then progressed out of a sheer need to change our system – and not a need to make money or profits. I learned along my entrepreneurial journey that this is one of the main characteristics of a social entrepreneur. I strived to make the world a better place, through simple processes and tool-kits which would empower both patients, carers and health professionals alike. 

Even still though, after winning numerous awards and accolades, I was determined to validate this work through a national research project.

I knew that when people met me and saw the product they were often empathetic and nice to me, upon hearing my personal story, but I was wary that this would not truly validate the toolkit in hand. So I reached out to the HSE, and with their support, I was able to commission a researcher from NUIG, Dr Padraig Mac Neela, to externally validate the project in hand.

After a year of working with two national acute hospitals and numerous national charities; going through ethics committees and designing surveys, I was proud to say that we had successfully validated the MediStori.  

The Time 2 responses were an endorsement of the potential for the MediStori to have a positive impact on patient outcomes. Three quarters (79%) of participants said that it had impacted on their management of medications; eighty per cent said it had impacted on how they managed health care appointments; nearly 80% indicated it had an impact on how they communicated health care information to health care professionals. For over two thirds (77%), the MediStori had had an impact on how they felt in their ability to manage their child’s condition. In combination with positive perceptions of the MediStori’s usability, the Pilot Study findings are indicative of a strong potential for making a contribution to health care practice as ninety three percent of all participants had used the Medicine Memo to write down their child’s medication and the times the medications were given. Similarly, 100% of those who responded indicated that it was a good idea to have the MediStori to manage their child’s medication. [Mac Neela, 2015]

So many people were involved in this project and it was a great pleasure when many of whom turned up on at the launch and many others accepted my invitation to speak on the day also. 

Speakers at the launch of MediStori included: 

Mr. Stephen Mc Mahon – CEO Irish Patients Association

Mr. Richard Corbridge – CIO for the HSE; CIO eHealth Ireland

Dr Padraig Mac Neela – Senior Psychology Lecture NUIG; Researcher MediStori

Dr. Amir Hannan – GP, Manchester [NHS] and Chairperson of the World Health Innovation Summit

Ms. Deirdre Munro – Founder Global Village Networks; Midwife, Researcher and Lecturer

Mr T.J. Hughes – Senior Development Advisor, Enterprise Ireland

Ms. June Boulger – National Lead Public Patient Partnership Acute Hospitals, HSE

Dr. Rupert Fawdry – Founder WISDAM Project; Lead on Maternity Records [NHS]

Every person had something valuable to say about their own work in the domain of healthcare and this added to the vision I have – that healthcare crosses all spectrums. 

I have to say my own highlight of the day [with obvious bias!] was when my beautiful 13 year old daughter, and patient, Micaela spoke to the audience. 

Micaela finished the day talking about what it was to be a young undiagnosed patient in Ireland and the difficulties that it in itself can entail. I was so very proud of her as it was not easy to stand in front of so many and tell her story. 

And this is what I do in healthcare.

I aim to empower others to share their stories, to not feel isolated or ashamed or to feel like their voice is too small to be heard. 

Toolkits and processes can help with this, but more importantly when people work together, this is when real movements and change starts. 

I am so grateful for every single person who has helped me on my journey , especially the teams in the RCPI for helping me with the launch, and am looking forward to more highlights in 2017. I aim to push the MediStori Movement to the next level and I know this can be achieved with the right people supporting it. 

Thank you to all involved and if you would like to read more about this project please see

For more on my blogs or posts please visit

Upcoming events I am in involved in for 2017:

National Primary Care Conference, Ireland
Canterbury University, UK
National Sustainability Summit, Ireland
WHIS Ireland, WHIS Cumbria
National Health Summit, Ireland
DCU Framework Public Patient Involvement

Shortlisted for KPMG Awards

At the end of Enterprise Irelands New Frontiers Programme, only a select few got on to the next round, Phase 3. This is where I became a finalist at this intensive stage to pitch to giants, KPMG.

“Our next winner is a mum to three children, who each have chronic illnesses. Keeping an eye on three children at the best of times isn’t easy, but Olive found herself really struggling to track all the medication, appointments and paperwork that went along with chronic illness. This led her to her fourth baby ‘MediStori’. This was the speech that led to me hearing that I had won the JCI Mayo Young Person in Medical Innovation Award 2015! I was completely taken aback because 1) Young Person!?! – I’m 33, haha and 2) I hadn’t entered the competition. I found out later that Áine, our amazing Project Manager in the MediStori team had nominated me for this amazing prize! After meeting some of the fantastic regional contestants and winners, I was taken by even more surprise when on the eve of my gentle dads anniversary, on the 16th May 2015, I went on to win the National Award for Medical Innovation. I met really and truly amazing people at this ceremony and felt both overwhelmed and privileged to be surrounded by same. It’s internationals next go and if I get there, next stop will be Tokyo! Áine has written a fantastic blog post on what JCI do and I would encourage everyone to read it… [click here to read blog]

We won investment on RTÉ Dragons DEN!

At 7am, on the morning I woke up to pitch on Dragons’ Den, I rang my husband and said I couldn’t do it. Told him I was coming home.

Told him how scared I was that I would make a fool of myself. Worried about what people would think of me – would they think I was too big for my boots? Would people hate my idea? What if I messed up on my financials? Or tripped and fell and made a fool of myself? I even worried about people seeing my weight gain on television because they wouldn’t know I was pregnant during the interview.

Reading this, you might think these are strange thoughts to have, but to me, they were real.

I was doing everything and anything in my power to convince myself not to do it. But my husband wouldn’t let me. He answered every fear with a logical answer. Told me I could do it and reminded me of everything I had achieved to date. Told me to be myself and all would be okay.

And so I did it. With morning sickness and all, I took that deep breath and walked out in front of the “Dragons”.

I remember the moment exactly when my nerves eventually started to settle. Gavin Duffy sat back, and asked me how I overcame the toughest of family health circumstances while creating my new product, the MediStori. My answer to Gavin was simple – back then, I felt a need to mentally escape the reality of my situation by allowing myself to tap into my creative zone, thus giving me a small chance of escapism from my “real life” situation. I first and foremost wanted to help my family, and as I explained to Gavin and the other Dragons, I had never really meant for my innovations to become a business, it just happened naturally.

But there was so much more behind that statement than met the viewers eye. 

When I answered Gavin, I suddenly remembered why I did what I did. Just like when my husband reminded me that I could do it. I had turned my idea into a business simply because of my passion to help other patients, carers and families – and I managed to succeed with my business because I had learned on a deeply personal level 1) how to survive when times got tough and 2) how to become resilient to adversity and others judgement of me.

Resilience is a word quite often bandied about when it comes to entrepreneurs, and what the world calls “heroes”.

But what is resilience? In the dictionary it is defined as “the capacity to recover quickly from difficulties; toughness.” My issue with this definition is the term “quickly”. In my opinion, there is no time limit on when one is “resilient”, but there is when it comes to “survival”. It is critical to know the difference between the two.

So I decided to write my thoughts down about my experiences of resilience in the hope that it may help other start ups. I feel it important that entrepreneurs, in particular, stick together and “learn to share, and share to learn”. For this piece, I broke down the word resilience into an acronym, highlighting the key components of what I feel are needed to survive and most of all to become resilient in the business world.

R = Reactivity

How we react initially to adversity and crisis does not necessarily mean that is how we’ll react in 48 hours from that time. My emotional reaction before Dragons’ Den was very different to how I felt afterwards. Even if I didn’t get investment I knew I would have been proud that I did it. It is so critical to pause, reflect and try to remove all emotions when making critical business decisions. Think future. If you don’t do something, will you regret it – and vice versa. If something negative happens today, how do you feel now? I always say it’s okay to have a bad day, but don’t let it be a bad week. Take some time to allow yourself be upset or angry and absorb the situation. Talk to friends, family and trusted colleagues. Then start thinking logically – that day has past, how do you feel now about the situation? Think will your decisions impact negatively/positively on others, on you, on your business – tomorrow and the day after that? Think about the words you use and the need to move forward, not backwards.

E = Empathy

To survive in the business world, entrepreneurs need to be kind to themselves, first and foremost. Upon reflection, I was so harsh on myself before I pitched in the Den. Unlike computers, humans are emotional. When times get tough, many entrepreneurs sink back into themselves and often are too afraid to discuss the situation with others because of how they may be judged – especially if they were the ones they feel could be at fault. This is one of the biggest reasons businesses can fail. Remove the unkind thoughts you may be having about yourself and allow yourself to listen to what others have to say. We can often make a “mountain out of a molehill” simply because we feel deserving of the negative situation at hand. We often internalise our thoughts and concerns. Most people we reach out to will listen, show empathy and try to problem solve with you. Others may not be so – they could be harsh and berate you for what they see as your flaws. Either way, I would say, take the risk. If you don’t ask, you won’t know.

S = Survival

There is a strong connection between survival and resilience. Survival mode gets us through each minute, hour, day. Maslow’s hierarchy of needs will say the basic needs for humans are food, water, heat, rest. I always say in today’s world, before these needs, another  component needs to be added. And that is money. Nobody can survive without it – everything costs money, even water nowadays. And that is the bottom line for all entrepreneurs. How do we make (and keep) money? Survival mode steps in when this bottom line is affected negatively and all emotional and critical thinking resources need to be applied. The important question to ask is, what is the absolute bottom line that you can tolerate that will not affect the basic survival of your emotional or physical well-being? Or impact your families lives. Overstepping this mark may impact on decision making in your business, and worse, your personal life. Resilience steps in when you know when to stop, and know when to keep on going. Resilience is about tomorrow, not today. Deep down, I knew I wasn’t taking huge risks by doing the Den: it cost me nothing financially. If done well, I could gain in every aspect, at worst, my ego would be the only thing hurt.

I = Intuition

I very nearly let fear get in the way of my dreams. Deep down I knew the Den would be okay, but I allowed negative thoughts to come in. The strongest of entrepreneurs will always listen to their intuition. What is your”gut feeling” telling you? Does something just not feel right but you can’t explain it? Or is it just fear of the unknown; fear of what people think of you; fear of failure; fear of people thinking you’re crazy? Critically and logically analyse your thought processes. Fear is an ultimate game stopper for many people who have big dreams but don’t pursue them. But are these fears real (i.e. logical and could mean the failure of your business) or theoretical (i.e. fear based meaning you are preventing yourself from moving forward). If you can’t answer these questions then go back to your inner instinct. If it doesn’t feel right, then chances are, it isn’t. For now, anyway. Apply this way of thinking for potential investors or partners too. Don’t rush in and think of the money in short term – think of the close relationship you will have on a long term basis. What are their reasons for investing and will they stand by you when the going gets tough, or will they shy away? All investors want a return on their monies, but many also have other reasons (e.g. excitement of being involved with new companies, passionate to help society etc etc). Emotional intelligence plays a huge part in business-relationship developments – for both parties. Listen to your intuition – any niggles of doubt need to be ironed out before proceeding with such commitments. I knew I got the right investor in Barry O’Sullivan – his questions and responses felt right in my gut – I also knew the reason why he wanted to be involved. Before I accepted his offer I had stated ” 1% of 100 is far better than 100% of nothing” and I really meant this. He saw the need for it, he believed in me.

L = Learning

I can’t count the number of times I was told by “experts” that my product wouldn’t work because it wasn’t technology, or that I didn’t have a “degree” so I wouldn’t be able to run my company (yes, true story!) I can’t count the numbers of times I didn’t win competitive pitches. I can however count the amount of awards I have won, and the competitions I have been successful in. Before going on the Den, I reflected on the good and the bad. One critical character of resilient people is their ability to learn from experience. Not just bad experiences, but good ones too. Reflecting on times when everything was on an upward incline, and also times when it all fell down like a house of cards. Thinking about how they reacted and turned a situation around, both personally and financially. If the same mistake keeps happening over and over again, then it is time to reflect on why this is so. Is there a cycle? Additionally it is important to learn from your market. If your preliminary research is sending you a resounding ” I like it but wouldn’t pay for it” then deeply consider where you go from here. But be aware, if it is not your potential customers who tell you this (i.e. friends, family or mentors) then consider why they are saying this. It could be that your friends and family are scared of you taking risks – it could be that potential advisers, experts or mentors have their toes dipped in other related businesses, or more simply – that they are not your target market. Research, research and research again. Listen, ask, learn – and listen again. Then take action.

I = Innovation

Resilience is also about the ability to become innovative. Apply the same processes to product development to problem resolution. Do your research; think about the objectives, the vision, the outcomes; think about the how, why and where. How are you going to communicate your message? Bringing a team around you can be critical to providing a broad spectrum of solutions to a situation. As the saying goes “there is always more than one way to skin a cat” – a horrible expression, I know, but an apt analogy for any business person. Thinking outside the box is an absolute when times get tough. As an entrepreneur, you already have the skill-sets to be innovative.  Resilience will become a pattern if an entrepreneurs creativity is applied in a different context. When in the Den you have to think on your feet – and fast! If you watched my episode, you would have seen me make a critical error because I had not interpreted Chanelle McCoy’s question correctly. I could have left it there, but I knew I couldn’t. Many would have said nothing, but I knew I had to figure out a way to set things straight. Thankfully Barry had noticed something was amiss, and this allowed me to clarify the situation but my head at the time was swirling trying to figure out how to say it!

E = Eagerness

When times are good all entrepreneurs are willing and eager to get up in the morning and make the next day better than the day before. But when times get tough this is when we can tend to put our heads under the sand (or under the duvet as the case may be!) No business, ever, has never had tough times and it is critical to realise when your eagerness to continue starts flailing. On these days, go back to the drawing board – take out the business plan. Think about the reasons why you started and the vision you have. Remember, money is usually only the outcome, it’s not the reason why. Some people want to use their money to travel the world, build their dream house (me!) or simply provide for their family. Others do what they do because they want to help others (me, again!). But to become resilient, the key to is to keep that vision in mind. It will get you through the tough days if you know your goals. I personally have a vision board over my computer and often, I look up at it and imagine it can happen one day. I then go back to my work and ensure I do what I can to achieve it. It is one of my tactics in becoming resilient to adversity. Just before walking unto the set of the Den I imagined walking into the front door of my dream house on the ocean – until reality hit me in the face haha!

N = Networks

I would always say reach out to those who can be honest with you, who will listen and may be able to help you see beyond today. The world of business will open your eyes to those who have your back, and those who don’t. Who once were friends may not be so when you dig deep enough. Try to figure out the reasons people are saying what they are saying. Is it because of their personal bias (jealousy, greed, envy, lack luster); their personal characteristics (honest, open, blunt) or your interpretation of what they are saying (perceptions of honesty as negativity). Don’t be defensive if they challenge you – think about why they are doing so. Be open to ideas, but do not ever allow someone to knock you when you are already down. Simply walk away and thank them for their time. Do think about what they said and why they said it, while being conscious of your own bias. Remember if you are defensive to someone for telling you to stop your business, then this is usually a sign you don’t want to give up! This is a good thing! But if they are telling you to consider changing your business model, marketing strategy or product lines, then listen. As I said on the Den – everyone should look back at their first product and cringe – customer feedback will be the determining factor to new ways of going forward, so listen to what they have to say.

C = Communication

Ask for help and be honest. There may come a time when you can’t communicate publicly or to the outside world (i.e. customers/partners) about the issues you are having in your business – and yet they still need to know what is going on. It is important to get advice from those who excel at communications. The same goes for legal advice. Write everything down as it is in the most blunt of manners, highlighting the pros and cons of the matter – remembering throughout how your message may be perceived by stakeholders. I have been in this situation, and particularly, just before the Den it was crucial I knew what I could/should and could/should not say. Your intuition may be to just blurt it out as it is, but often this not strategic or effective. Your companies ability to not be effective anymore may have been through the fault of the breakdown of a contract or another party – but it does not always help you to  share this with the world. As Michelle Obama says “when they go low, we go high”. Sometimes this is the most effective way of portraying your situation. Be careful with your words and expressions. Think of the big picture and long term vision of the company. Once it’s out there, there’s no turning back. The key is that you honestly communicate your issues with experts in the field – to help you, help your company.

E = Endurance

And finally, we come down to the strongest component of all successful entrepreneurs – endurance. Olympic athletes are an exemplar example for endurance – and believe me sometimes it does feel like you’re running a marathon. I couldn’t explain the adrenaline I felt after doing the Den, nor the similarities of sacrifices needed to grow the business to get to that place. Entrepreneurs will endure the sleepless nights, pushing their bodies beyond the average, sacrificing home life, finances, jobs or education – just to reach their goals. Much like entrepreneurs, athletes have coaches and trainers – and they learn every single little thing that will make them the best. They watch their competitors, learn from their teams and have a passion and belief that they can do it. They win some, they lose some. Many become resilient to the judgement of the world. Do they get disappointed? Yes. Fear the worse? Yes. Hurt themselves physically and emotionally? Yes. Many keep on going – but they too know when to stop. Resilience comes from perseverance. And maybe even, a dash of sheer stubbornness too. The key is to ask yourself how long you can endure the pains and positives that come with running a business – and when it gets to that point, don’t let stubbornness override sensibility.

So all in all, I ask myself, do I have all of these components? The truth is, on some days I feel I do – and on others I don’t. I am after all, only human.

Do I get scared? YES! Do I feel that it’s all too big for me? YES! Do I sometimes feel used by others so they can reach their goals? YES! Do I feel like the fear of people judging me negatively can be so overwhelming that I just want to stop? YES!

But…I don’t stop.

I pause, reflect and think about the reason why I do what I do.

For me, the worst thing that could happen in life is the loss of a child.

Every fear after that, is tiny in comparison. Entrepreneurs need to think about their ultimate fears; and use perspective.

Resilience comes after survival. It is what makes you not just eat breakfast in the morning because you need food, but to take that day until you reach the highest level on Maslow’s hierarchy of needs – self actualisation – to be the best person you can be. Resilience can not be taught – it can only be experienced.

I love the fact that I help people every day. I love the fact I am showing my daughters not to let anyone stop them from achieving their dreams. I am teaching them to be different, to be unique: to feel the fear and do it anyway. To be kind, honest and reflective.

This is my reason why. And it is this that makes me resilient in life, and in work.

And so I thought to myself – what better way to create awareness other than to go on NATIONAL TELEVISION and present my work to some of the most prestigious business people in our country – the DRAGONS! This experience was both nerve wracking and exciting all rolled into one – and as the day might have it I made a few critical errors along the way – so please don’t go too hard on me if you intend to watch it! 🙂

In saying this, I am still personally delighted that I gave it a shot and for this reason would love if you could watch it tomorrow night:

Sunday, 16th April, 9.30pm – RTÉ One

If you are on Twitter I’d love to connect @MediStori or @oliveblogs

The hashtag on the night is #dragonsden which will be helpful for me to be able to engage with you.

Let’s see if we can get this trending on the night to support all entrepreneurs far and wide!

If you would like to purchase a MediStori we have a ONE WEEK ONLY SPECIAL OFFER WITH €10 off each purchase! If you would like to stock MediStori in your pharmacy or retail store please get in touch at the details below.

Thanks so much, as always, for all your help and support.

Kindest regards,

Olive x

P: (+353) 087 7982232